Trends and Innovation in Online Dating

Trends and innovation also happen in online dating.

Online dating has come a long way since the days of swiping left or right on a screen.

Each passing day brings us many new trends and innovations that make finding your perfect match easier and more fun than ever.

In this article, we will explore some of the latest developments in the online dating scene, such as virtual reality, gamification, niche platforms, and more.

Whether you are looking for love, friendship, meeting new people, or something else, there is an online dating option for you.


Shortcuts to jump right into what you want to know:

Shortcuts to skip right into what you want to know:


AI and Machine Learning

One of the main challenges of online dating is finding someone compatible with you on multiple levels, such as personality, values, interests, and goals.

To help users overcome this challenge, some online dating apps use AI to analyze user behavior, preferences, and feedback to suggest more compatible matches.

For example, Hinge uses a machine learning algorithm called "Most Compatible" that learns from users' likes and dislikes to recommend potential partners who are most likely to spark a connection.

Similarly, eHarmony uses a compatibility matching system that uses 29 dimensions of compatibility to pair users with compatible singles.


Another challenge of online dating is ensuring that the people you meet online are who they say they are and that they have good intentions.

Unfortunately, online dating platforms are often plagued by fake profiles, scams, and harassment.

To combat these issues, some online dating apps use AI to detect and prevent fraud and abuse.

For example, Bumble uses a feature called "Photo Verification" that requires users to take a selfie in a specific pose to verify their identity and prevent catfishing.

Likewise, Tinder uses a feature called "Photo Safety" that uses AI to scan users' photos for inappropriate or harmful content and warn them before they send or receive them.


Finally, some online dating apps use AI to create personalized coaching and advice for users who need help with their dating skills.

For example, Match uses a feature called "AskMatch" that connects users with real-life dating coaches who can offer personalized guidance and support.

As you can see, AI is revolutionizing the online dating industry and making it more efficient, effective, and enjoyable for singles looking for love.

Whether you're looking for a casual fling or a serious relationship, there's an AI-powered online dating app out there for you. 


Video Profiles

Online dating can be a daunting experience for many people.

You have to create a profile that showcases your best qualities, choose the right photos that represent you well, and write a catchy bio that attracts potential matches.

But how do you know if the person behind the screen is really who they say they are?

How do you get a sense of their personality, their voice, their humor, and their vibe?

That's where video profiles come in.

Some dating apps are introducing a new feature that allows users to create short videos to complement their photos and text.

These videos can be anything from a simple introduction to a funny skit, to a demonstration of a skill or hobby.

The idea is to give users a more authentic and dynamic way to express themselves and connect with others.


Benefits of Video Profiles

Stand out

A video can catch someone's attention more than a static photo or text.

It can also show your creativity and originality, which can make you more memorable and appealing.

Showcase your personality

A video can reveal aspects of your character that are hard to convey in words or pictures.

You can show your sense of humor, your enthusiasm, your confidence, and your charm.

You can also use your voice, your gestures, and your facial expressions to communicate more effectively.

Verify your identity

A video can prove that you are who you say you are, and that your photos are recent and accurate.

It can also help you avoid catfishing, scamming, or ghosting, which are common problems in online dating.

Find better matches

A video can help you filter out incompatible or uninterested people, and attract those who share your interests, values, and goals.

It can also help you spark a conversation, break the ice, and build rapport before meeting in person.


Tips to get Started with Video Profiles

  • Choose a Good App

  • Plan Ahead

  • Be Yourself

  • Keep it Short

  • Have Fun

Choose a Good App

Not all dating apps offer video profiles, so you may need to do some research to find one that suits your needs and preferences.

Some popular apps that have video features are Bumble, Hinge, Tinder, and Zoosk.


Video profiles are a new trend in online dating that can help you find your perfect match.

They can help you stand out from the crowd, showcase your personality, verify your identity, and find better matches.

If you are interested in trying them out, follow these tips and get ready to impress potential dates with your awesome videos!


Niche Dating Apps

Some apps cater to specific groups of people, such as vegans, gamers, pet lovers, or astrological signs, to help them find compatible matches.

If you're tired of swiping left on the same old profiles, or you feel like you don't fit in with the mainstream dating scene, you might want to give niche dating a try.

Niche dating is a term that refers to dating apps that cater to specific groups of people based on their interests, lifestyles, preferences, or identities.

These apps aim to connect people who share something in common, whether it's a passion for plants, a love for dogs, or a belief in the stars.


Niche dating apps can offer several benefits for users who are looking for more than just a casual hookup:

  • Narrow down your search and find people who are more likely to be compatible with you. 
  • Don't have to waste time and energy on people who don't share your values, goals, or hobbies.
  • Avoid awkward conversations or conflicts that might arise from different opinions or lifestyles.
  • They can create a sense of community and belonging among users.
  • Be more comfortable and confident in expressing yourself and your identity.
  • Find support and advice from other users who have similar experiences or challenges as you.

Of course, niche dating apps are not perfect and they have some drawbacks as well.

  • They can limit your options and make you miss out on potential matches who might not fit into your specific criteria, but who could still be compatible with you in other ways.
  • You might face some stigma or judgment from people who don't understand or respect your niche preferences.
  • Some niche dating apps might also be less popular or reliable than mainstream ones, and they might have fewer features or security measures.

Ultimately, niche dating is a personal choice that depends on what you are looking for in a partner and in a dating app.

If you want to find someone who shares your passion, lifestyle, preference, or identity, niche dating apps might be the best option for you.

But if you want to keep your options open and explore different possibilities, mainstream dating apps might be more suitable for you.

Hovalo tip: Check out our article about the best niche dating apps to learn more.



Some apps have decided to spice things up by adding game elements to their platforms.

Gamification is the use of game design principles and techniques to create engaging and motivating experiences for users.

By gamifying online dating, apps hope to attract more users, increase their retention, and improve their satisfaction.

Dating apps have developed several ways to gamify their user experience.



Quizzes are interactive and fun ways to test your knowledge, personality, preferences, or compatibility with others.

Some apps use quizzes to help you find your ideal match based on your answers.

OkCupid asks you a series of questions and calculates your compatibility percentage with other users.

Other apps use quizzes to help you learn more about yourself or your potential date.

Like Hinge's prompts you to answer three questions from a list and displays them on your profile.



Challenges are tasks or goals that you have to complete or achieve to progress or unlock something.

Some apps use challenges to encourage you to be more active or adventurous on the platform. 

Coffee Meets Bagel has a feature called Photo Lab that lets you submit your photos for feedback from other users and gives you beans (the app's currency) for doing so.


Rewards are incentives or benefits that you receive for completing an action or achieving a result.

Some apps use rewards to celebrate your milestones or achievements on the platform. 



Leaderboards are rankings or lists that show how you compare with others based on some criteria or metric.

Some apps use leaderboards to create a sense of competition or social proof on the platform. 

For example, The League has a feature called The Power Move that lets you boost your profile to the top of someone's queue for 30 minutes and shows you how many people are ahead of you in the queue.

Other sort of leaderboard are Tinder's Top Picks. Except that here, you won't be able to know where do you stand.

Gamification is not a new concept in online dating, but it is becoming more popular and sophisticated as apps try to differentiate themselves from the crowd.


The clearest example of this, is Kippo. A dating app for gamers and anime fans that works more like a Role Playing Game than a dating app, where you connect and match in a game-like space.

However, gamification also has some drawbacks and limitations that users should be aware of.

For instance, gamification can create unrealistic expectations, increase pressure or anxiety, reduce authenticity or intimacy, or encourage addictive or manipulative behavior.

Ultimately, gamification is not a substitute for genuine connection or compatibility.

It is just a tool that can enhance or enrich your online dating experience if used wisely and responsibly.


Virtual Reality

Have you ever wondered what it would be like to date someone from another country, another culture, or another planet?

Well, thanks to virtual reality dating apps, you can now find out without leaving your home.

Virtual reality dating is a new trend that lets you connect with potential partners in immersive and realistic settings.

Choose from a variety of scenarios, such as a romantic walk on the beach, a cultural tour of a museum, or a live concert of your favorite band. 

Customize your avatar and interact with your date using voice chat, gestures, and eye contact.


Virtual reality dating apps are not only fun and exciting but also offer some benefits over traditional online dating.

For one thing, you can avoid the awkwardness of meeting someone for the first time in person and get to know them in a comfortable and safe environment.

You can also save time and money by skipping the travel and expenses of a real date.

And most importantly, you can experience a deeper connection with your date by sharing unique and memorable moments together.


Of course, virtual reality dating is not without its challenges and limitations.

For one thing, you need to have access to a VR headset and a compatible device, which can be costly and not widely available.

You also need to have a reliable internet connection and enough bandwidth to support the high-quality graphics and audio of the VR app.

While VR dating can simulate some aspects of a real date, such as the visual and auditory cues, it cannot replicate the physical and emotional intimacy that comes from being in the same room with someone.


DNA Tests and Biometrics

Some online dating services are taking the matchmaking process to a whole new level by using DNA tests and biometrics to find the perfect partner for their users.

DNA tests and biometrics are technologies that can measure various aspects of a person's biology, such as their genes, facial features, voice, and heart rate.

These technologies can be used to enhance the online dating experience in two ways: by improving the compatibility assessments and by increasing the verification processes.

Compatibility assessments are the methods that online dating services use to suggest potential matches for their users based on their preferences, values, and personality traits.


Some online dating services are exploring the use of DNA tests to measure users' genetic compatibility based on factors such as immune system, personality, and physical attraction.

The idea is that people who have more genetic differences are more likely to have a healthy and lasting relationship, as well as more chemistry and attraction.

Biometrics are another technology that can be used to improve compatibility assessments by measuring users' emotions and reactions.

Some apps use biometrics such as facial recognition, voice analysis, and heart rate to monitor users' responses to different profiles, questions, or scenarios.

The app then uses this data to create a personality profile and suggest matches that are more likely to spark an emotional connection.


Verification processes are the methods that online dating services use to ensure that their users are who they say they are and that they are not scammers, catfishers, or bots.

Most apps require users to take a selfie or record a voice message that matches their profile photo and name.

The app then uses biometric algorithms to compare the selfie or voice message with the profile information and confirm that they belong to the same person.


Last Words About Trends and Innovation in Online Dating

Online dating has become one of the most popular ways to find connections from friendships to real love. Dating apps and sites know this.

That's the reason why they strive to stay at the top of the latest trends and innovations to offer the best experience possible and gather more users.

In this article, we only explore the most recent trends and innovations on the rise.

However, expect more to come in the future because times are changing and so should be the way you build relationships.

Remember that if you'd rather have someone doing the hard work than learn everything by yourself, you can reach out to Hovalo.

Our online dating outsourcing service will handle everything from creating your profile, finding compatible matches, and ghostwriting until you go on amazing dates and find the person that better fits your needs.

Get in touch now for an intro call to know if our service is the best option to give you the dating life you deserve.

See you at the next one!


Bumble Boost Price

As we've been telling from the beginning, Bumble Boost is a paid subscription. Time to know how much money it costs.

Depending on the length of the purchased period, you can expect to pay between 8 to 24 USD each month.

The longer is the period you pay, the cheaper it will be monthly.


Hovalo Tip: Two things to consider here; the first is that prices of dating apps change faster than your ex-girlfriend's mood, and the second is that prices will skyrocket after you turn 30.

Want to text like a pro, but you don't know how to start?

Sign up below and you will instantly get
our 3 best openers + Instant Mindset Changer FOR FREE


We hate spam and promise to keep your email address safe